Basics of SEO: 5 Essential Elements for Search Engine Visibility
Search Engine Optimisation (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google and Bing. It helps search engines discover, understand and index your website’s content while making it easier for users to find relevant information, products or services.
The following are five fundamental SEO elements to review when optimising a website for organic search visibility.
- Title
- Meta
- Content
- Robot.txt
- Sitemap
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