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Google Adwords also is known as Pay per click ads is one of the most sort after marketing tool used by companies and businesses, however many don’t know that you don’t have to spend a fortune to showcase your ads in top position
Advantages of Google Adwords
Google Ad words are one of the biggest revenue generators for Google. As per record, Companies and local businesses spent over 30 billion Last year to generate sales for them.
You may be thinking that spending more money on google ads assures you more business, but the reality is way different from what you think off
Imagine what if all businesses spend way beyond your marketing budget for a year in a month, then how can you showcase your ads. The answer is Google Quality Score
It is a measure defined by Google to measure how relevant a keyword is for your business. The measurement is calculated in 1 to 10, with 10 being the best. If your Google Ad is related to what you have mentioned on the website, then chances are your ad should get a better quality score and get to pay less for ads when compared to your competitors.
Google’s ultimate motive is to show relevant ads to its user and hence thereby finding what the user wants.