It is a form of marketing approach focused on creating and publishing of useful content through blogs, videos, Info-graphs to educate right set of the target audience and generate interest about your service and business for further engagement.
Your website might be new, or your competitors have a much better site with a good set of keyword ranking, or you might have just started with SEO and is far away from Page 1.
In this case, Content Marketing is the solution you could focus on if you want to generate leads through a well-defined target audience
Even though it is slow and unpredictable, it does give quality leads and also helps in SEO in the longer run.
