How search works in Google
Google Search Algorithm
The heart of Google Search is developed over many years of research and live search study. Its page ranking system is a closely guarded secret which is developed with complex search algorithms which changes almost every month. After two decades, Google’s core search algorithm is now lead by machine learning, and artificial intelligence technologies that make SEO even more complex hence competing for keyword ranking has more work than ever before. However, your website can withstand if search optimisation is done in the right way, and at times it is all about doing the basics correctly.
Non-technical Principles of SEO
When it comes to organic search results, Google considers the following list of elements to rank a website in search engine results pages. These real-world elements should be considered as the foundation stone for any website who would like to rank organically in Google Search
- Longevity – Google gives value to the age of your website. The longer your website being into existence, then the site has a good chance of ranking among peers in the industry.
2.Identity – If your website is mentioned elsewhere such as in a business directory or in reputed blogs then it shows that you are credible and has a status in the market, Google may consider your website as a reliable source of information
3.Relevancy – Google ranks your website based on the content on your website. If the content is useful and matches with the search term, then Google will index your site higher up in the page rank.
4. Consistency – SEO is NOT a one-time affair and needs revision as and when a business or website grows. Just like servicing your car on regular intervals, SEO needs to be revisited. Corrective action needs to be taken for optimising the website as per Google updates. Publishing blogs or other forms of content such as videos and info-graphics help google index your website even better as a useful contribution of content that aids search’s intent always helps.
Trust – In the real world, we trust someone or something due to authenticity or how they helped you change for better. Similarly, Google gives better ranking to those websites which are authoritative. If the site is searched or shared by more people, then it has higher chances of ranking better on google.
