Increase Web traffic with Universal SEO

Importance of Universal Search

Universal Search Engine optimisation, also known as blended search it is an organic optimisation tactic in which websites try to optimise their keywords through other media such as images, videos, audio blogs, voice search or FAQs etc. These search results stand apart from the organic search blue links and are visually appealing.

The source of these images or videos need not come from your website as Google tries to provide best results through its products such as Google Maps, Youtube or Google My business listing. 

Websites create resourceful content with videos and images so that their service/product page ranks up through image, video or rich snippet.

The concept here is to get traffic to your website through other media and is a highly competent SEO tactic while ranking for highly competitive keywords. This technique helps your site get a link in the first page in a form an image, video or rich snippet and helps in getting traffics when competing with other top 10 links in google.

However, the ranking of such assets can’t be assured as Google looks at Searcher’s intent and topic of the search to provide a blended search results.

For e.g., A simple search with the keyword  “Pizza Make” in Google shows multiple information formats such as Videos & Recipes. Here Google is providing more help to the user by provider all kind of information that is present. 

How to do Universal SEO?

• Identify Searcher’s questions that need answers in your industry. Use SEO tools such as SEMRush or Answer the public to identify the most searched queries. 
• Research in Google to identify the quality of answers to queries that are already present in Google. Evaluate the opportunity based on your target audience
• Identify the format in which you would like to deliver the answers. Can the answers to questions be solved through video, audio or infographics?
• Create good quality content and publish it in the best-suited platform

For.e.g: use youtube if the content is in video format. Ensure proper titles and descriptions are mentioned with appropriate keywords. 

Provide your website link in youtube or places where the content is published so that users can visit your portal for further research. This in-directly act like a lead magnet while help brings people your website and herefore bring awareness about your product and service.